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T-Mobile, AT&T, and Verizon run the show when it comes to cellular service across the United States.
However, a combination of recent pricing changes and other business practices has soured many customers’ perception of the “big three”, prompting them to look elsewhere
This pricing fatigue was made clearer than ever in a survey conducted a few days ago, where U.S. customers showed that they’re more than willing to jump ship if it means a reduction in their bills.
Not only that, another survey not long ago showed that MVNOs are the future for cellular service in the U.S.
People are tired of costly bills
Nobody wants to pay huge bills each month, but for many customers it’s no longer a choice. T-Mobile, AT&T, and Verizon have all contributed to increasing bills in their own ways these past few months, and users are exhausted
Online forums dedicated to discussions about the three carriers are, more often than not, filled with complaints about bills and suggestions for alternatives.
In many instances, I’ve noticed that users no longer care about being a loyal long-term customer, and only wish to feel some financial relief.
According to anecdotes from customer service representatives, callers sometimes break down crying because they can’t afford to keep their plans
The carriers have noticed this, of course, and are offering bonuses for new and existing customers every week. Verizon, in particular, is determined to improve customer retention. But how can they do that when their actions appear as nothing but hostile to users.
Recent pricing updates enraged customers
T-Mobile, not too long ago, introduced some very controversial pricing updates to its plans.
According to many users, these updates had inflated their bills on plans that had been marketed as price locked. Some customers even made good on their promise and jumped ship to another carrier.
The controversies continued when T-Mobile phased out plans that included taxes and other fees. This was also seen as a way to gouge customers of their money, and I saw my fair share of impolite comments during that time
Meanwhile, Verizon has been on a very erratic path. It’s clear that the company desperately wants to retain its dwindling customer base, but it’s going about a very odd way of doing so.
Some Verizon customers randomly receive massive discounts, and are more than happy to stick around. Others aren’t as lucky, and keep seeing their bills go up instead